Wild Feathers – Cover Picks

Screenshot 2014-09-25 10.29.24Working with Warner Music, Qodo and Crew, we helped create this innovative fan experience for the initial European tour of the Wild Feathers. At gigs across the continent we handed out NFC-enabled guitar picks which were the key to a small site for the fans, with the ability during the gig itself to select which cover the band would play as an encore that very night. It also offered unique experiences and downloadable content, including competitions and prizes, and the ability to share parts of the experience with friends to win further.